Arbitrage - The Landing Page

May 25th, 2008 by Jon Waraas

Oh man, I have been working for 6-7 hours straight and I still have another 4-5 hours to go, good thing I have plenty of mt dew and new music to keep me motivated today. Lately I have been working my ass off trying to automate a few projects and making lots more cash. I have also been doing a tons of abri this month, and I will be showing you guys how to also. First lets start off with the landing page, the third hardest part… the first is buying the traffic and the second hardest part is finding a system where you profit without getting banned, hehe.

Anyways, with the landing page you have to focus mainly on two things: Relevancy and CTR (Click Through Rate - not Choose The Right).

Relevancy
You want to make sure that your landing page is 99% relevant to what the user is searching for. So if the user is searching for “pictures of flowers” and you send them to a page about “buying flowers” your wont get a good CTR and your campaign will loose money. That shit is basic web marketing 101. But you have to make sure that your sending your users to the correct landing page for your campaign. That means lots of Adword Ad Groups, or Facebook Ads, or a bunch of different private ads, etc. Just make sure that your not sending all your traffic to 1 landing page when your users are searching for 20 totally different things.

Click Through Rate (CTR)
If you have good traffic and high keyword relevancy than your click through rate should be high. On some landing pages I have gotten 80% CTR (no shit). But most of the time I’m getting 40-50% on domain parking and about 30% on regular ads. You want to get the highest CTR you can, but you have to be careful with regular ads such as adsense or YPN. If your CTR is too high then they will be suspicious. A normal publisher is probably in the 4%-12% range. You will probably be in the 30%-40% range. I never had a problem with my accounts being banned for CTR, but be sure to be careful, especially with adsense.

Now considering those 2 things, you want to pick out what kinda ads you should use. There are a few different types, such as Domain parking, Adsense, and YPN. I will go over all 3.

Domain Parking - This one is great for people that are pushing lots of traffic. Mostly because they allow abri. Well some do, you just have to know which ones to go to, and I will let you figure that out yourself. Highest Payouts of the 3.

Adsense - I fucking hate adsense and wouldn’t recommend them for abri at all, nor seo traffic. But thats just me They have the lowest payouts.

YPN - You can put ads next to images, but you have to put a line between the ads. They are also good because they are a little less stick about abri. Just make sure you send them quality traffic such as adwords. They are in the middle with payouts.

If you can’t tell, I use YPN for my abri, but I don’t do too much abri with each YPN account. Maybe only $500 a day at the most. I have tryed domain parking, but its been a pain in the ass for me because of the 2 -click shit.

And in case your are wondering, a domain parking page looks like this:

If you want to know what my landing pages usually look like, you can see an example I made for this post here. The ads are images so you can’t find my account ;). If you want to use that landing page for your abri tests you may, just copy the source, but make your own images you lazy bum. You can use my abri script or wordpress to build a site for your abri campaigns, maybe getting some SEO traffic as well.

The next post will be how to create adwords campaigns and a little bit on Facebook accounts. Be prepared to break out those credit cards and make a lot of money… only if your not lazy and you can use your head a little.

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