I have a small tip for some of you that has been useful for me. If you run an e-commerce site or even a community you should be collecting them email address (how many times have I said this before). To be frank, return customers and email marketing is a huge part of my e-commerce revenues. I helped automate the process by creating a simply email that will be sent out on certain time frames.
On my own projects I have a few different emails being sent out, depending your niche it varies. I send out the following emails:
Right after ordering = Email sent with receipt and discount codes
1 day after orders = A Thank you email with customers receipt and more discount codes
5 days after order = I send an email saying thanks again for the order and it has been shipped (or hasn’t) depending on what my database says. The emails are ‘dynamic’ to look customized for the customer.
When order is completed or order sent out = Once an order is sent out the customers get another email.
15 days after ordering = 15 days after the customer first makes there order I send the final email asking for a review of the website.
All of those emails have a professionally written sales letter to try to push more products to the customer. The emails are set up to help create a relationship between me and the customer, since I sent them so many emails then my website will feel more legit (and more trustworthy to buy from). A lot of company’s do this, and I love it.
Its very easy to create these emails, simply go to digitalpoint or sitepoint and hire a content writer to write you up a converting sales letter (a different one for each email) and then have you host set you up a cron page that will send these emails out.
Even if the above method could only make you an extra $100 dollars… well then thats an easy $100 dollars a month, its a set and forget thing (just dont forget to update your sales letters).
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This is something I’ve been working on for the recoding of my site. A little bit more communication & automation!
wow.. really nice .. this give me new idea for my next plan
Jon, do you run an ecommerce site yourself? If so what script do you use or recommend and is there one that would have this staggered emailing facility built in?
Bodybuilding.com is great at this. You should order something from them just to see their system in action.
Hi,
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