I have so many goals it is hard to keep track of them all, but below are a few goals that I constantly focus on:
1. 3 page views per visit
One of my silly goals is to get 3 page views from every person (average) that visits a website of mine. I use get clicky to track all my stats (I highly suggest them for e-commerce people). The reason why I focus a lot of attention to that is because if the visitor viewed more then 2 pages then that means that they like your website and are interested in what you have, if they leave after 1-2 page views then you know there is something wrong, and you must improve it.
There are a lot of ways to track your visitors and see there actions. I use get clicky because they have a feature on there that google analytics does not… you can view what each visitor does by seeing each page that each IP addy views. I use that information and see what the visitors like and dont like on those pages, and then I can make tweaks to improve my page views.
2. 70% profit margin
A lot of people tell me to not focus on the profit margin, but I do anyways… and I focus on it pretty hardcore. The bottom line is the number right? I wont be able to stay in business if my outgoing funds surpass my incoming funds right? So there must be a formula to keep track of all of this right? This is were my profit margin goal comes in…
I actually have 3 goals tied to this one:
1. 70% profit margin for each site
2. 20% profit margin for the main company
3. Daily revenue goal of $XXX per day
So with the “70% profit margin for each product” goal I must make 70% off each site in my company. Right now I run about 5 e-commerce websites that I am tracking this with, and my goal is to make 70% profit margin before expenses with each site… and its a lot harder then it sounds 
With those 5 sites at 70% profit margin I do not include expenses, marketing, or taxes. The number only reflects the cost of the certain product and that is it. I add all of the expenses, marketing, taxes, and fee’s after I add up all of the 5 websites revenues (my backend does this automatically however) and then that is were I get the 20% profit margin from.
So my final goal is to make 20% profit margin on my company after all expenses. Those expenses include all marketing, business taxes, business related expenses, and fee’s. The 20% would be pure profit and would be my own personal income. An example is that if my business makes $10,000 a month, then I will make $2000 profit after everything (for e-commerce 20% profit margin is really good).
My profit margin goal seems to be working, I keep tweaking stuff that keeps improving the profit margin. With one of my websites I am pulling like a 120% profit margin, and in March it was at 56%, so all of the tweaks I did are paying off for that site
I feel if I monitor the 2 profit margins, daily revenue, and page views per unique visit then I can keep sucessful track of my business improvements and marketing campaigns. It seems to be working thus far, but we will see how it goes in the future.
3. Daily Goals
I have a shit ton of daily goals. I always have 1-2 to-do lists laying on my desk and I always have my whiteboard with lots of not-done crap on it. I also write down my other goals (the ones I listed above) so that I dont forget those. I make about 2-3 new to-do lists a week, and I probably update my whiteboard about once every 2 weeks.
So I am curious on how you track your businesses goals? Let me know in the comments 
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Oh and FYI I like to set my goals high
20% profit margin on a e-com store is pretty tough.
Oh, I see. I always thought you were going for 70% overall. As in, you take $10000 and $7000 is profit.
20% is a pretty good number to aim for then, in my experience.
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what a number .. look like you have enough ability to do that john.. i will wait for the report
Hey Jon,
I work around my goals somewhere similarly. Let me try & give you a jist, all right?
Firstly annual & monthly income goals, where all I work to make sure that I work with all permutations & combinations to achieve that.
Secondly, I set a growth-oriented goals for all my new ventures separately & work out the plan to achieve that & delegate it accordingly.
Thirdly, I never take my eyes off the big picture & always set kinda difficult to achieve goals as they make me & everybody else perform better.
Last & most important point is that I keep activity goals to experiment with some aspect or the other to discover that this is the aspect that not only keeps me ahead of competition in profitable trends but also gives pushes the credibility & long term value of my all the ventures.
Hey Jon,
I work around my goals somewhere similarly. Let me try & give you a gist, all right?
Firstly annual & monthly income goals, where all I work to make sure that I work with all permutations & combinations to achieve that.
Secondly, I set a growth-oriented goals for all my new ventures separately & work out the plan to achieve that & delegate it accordingly.
Thirdly, I never take my eyes off the big picture & always set kinda difficult to achieve goals as they make me & everybody else perform better.
Last & most important point is that I keep activity goals to experiment with some aspect or the other to discover that this is the aspect that not only keeps me ahead of competition in profitable trends but also gives pushes the credibility & long term value of my all the ventures.
Thanks for the tracking tips. 20% profit margin is cool.
Hey Jonwaraaaaaas
Thanks for sharing this article, its a realy nice margin of profit u have at goal
Thanks agine!
WOW
hey Waraas
i am realy glade to find your website cuz it is showing me i am not only person whos doing work like workaholic…
i am thinking like you but hope can reach to big profit same as your sites…
i am going to add your website in my first page cuz i love to read it again and again.
Best of LUCK