I thought this was really interested. John Hasson posted this earlier today. He pulled his CTR stats from Google, Yahoo, and MSN’s paid search. It shows that the number 1 result gets double the % in Yahoo, but Google is pretty much the same for the top 3. I would have thought that result #4 in Google would be almost the same as #1 because it breaks off after the top 3 for popular searches. See what I’m talking about here.
As the other John mention, he likes looking at data. I love looking at data also, so this really interests me. Anyways, I will definable be checking out his class at ASE. I hope he posts lots more data like this 
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So what exactly does this mean? It is better to advertise with Yahoo and MSN or…? I’m not really sure what exactly it means.
Jacob,
No its just data stats. Its showing what his CTR he is getting for his positions on google, yahoo, and msn. But that chart does tell you that yahoo is the best one, because you will get a lot more traffic from yahoo. But this data doesent tell you how much he is spending per click or anything like that. Its just some stats