If your like me then you don’t make websites as a hobby anymore. I treat every website I make and every dollar I spend on a website as an investment, after all that’s what it is. And if you like me, you also plan every aspect of your websites SEO campaign. From picking your keywords to deciding on how much mula to spend on a website should all be planned out.
Now don’t get me wrong. The process of getting your website to rank for a certain term should not followed exactly as planned, think of you playing chess with Google. Every move you make you will need to see the next move by that Google makes. Google could either rank you higher for the term your aiming for, or not move you at all, or maybe even penalize you (although very rare, Google mostly penalizes due to the content on the actual website). After Google makes there move on the chess board you will have to tweak your SEO Campaign to accommodate it.
I write up my SEO campaigns plans out in notepad and then save it to my computer and print out a copy or two so I can add quick notes to it when I need to. Before I start the actual SEO campaign planning I already have the website built and the on-site SEO already done. You should never start your SEO campaign before your website is done, its a bad idea to try to rank a website that has “Coming Soon” pages on it. You should already have your keywords planned out, this should be done before you even look at getting a domain (to avoid buying a domain and then deciding that the term is too hard, I do that all the time heh).
3 rules of planning your SEO Link Building:
1) Make sure that your content is spectacular and is better then your competitions (very important to have good quality content).
2) Combine a few different link building methods.
3) Don’t build links too fast.
The first rule is pretty obvious. The days of creating a shitty turnkey site and getting the site thousands or low quality backlinks are dead. Very dead. Google is a multi billion dollar company, they have the smartest people working for them, and they have lots of people working for them. So they have the time, the money, and intelligent people that can do the due diligence on your website to see if it should rank for the term your going for. They know whats going on now. Trying too fool them by ranking a website with shitty content will not get you far. Building a website with the best possible content is the best investment you could make for your website. Content is king.
Now with the number two rule. Like I said earlier, Google is a smart chess player. You need to make your links look as natural as you can. To archive this you need to spread out your link building campaign along a certain time frame (rule #3) and you also need to separate your link building methods. Getting 1000 directory links in one month for a website with a few thousand backlinks is pretty obvious and might get your penalized or banned. However, getting 100 article submissions, 250 blog comments, 250 social bookmarks, 100 directory submissions, some link exchanges, and some links from Text-Link-Ads.com during a time frame of 2 months or so is a good idea and wont get your website penalized.
I don’t want to get into the link building methods right now, that’s for a later time. But separating your link methods like the above example is your best bet to look natural in Google’s eyes. To know how many links you need for your website is a whole other blog post. But basically you look at your competitors links, there link count according to yahoo, and your websites link count according to Google. So if your competitors website has 10,000 backlinks and your website only has 2,000 or so, I would suggest building up around 700 links a month or so. It will take you some time to rank for the term, maybe 2-3 months, but your link building will look natural and not set off any flags at Google. But like I said, this is a whole different post. You have to consider your websites age, your websites content, your websites on-site seo, your competitors on-site seo, the quality of the links, and the list goes on. I will blog more about this at another time.
Now with rule number 3. I think I have been pretty clear about not building links to fast. If you build links too fast you can set off some flags. Up until now I have been estimating the amount of links I need to be getting per month for my websites, but there should be some sort of mathematical formula out there that should help with that planning part. I will research that and do another post if I find anything out. But basically, you need to look at your websites backlinks and estimate how many links you need a month to rank for the term. If your website only has 1,000 backlinks then I would suggest to not go over 200 backlinks a month, after a month or two you can increase that to say 400 backlinks a month, until you rank for your term. Make sure you go nice and slow with your link building.
I’m sorry I didn’t go into great detail, I’m also sorry I haven’t been posting a lot lately, I have been very very busy this month. Anyways, if you follow the 3 rules above then your SEO link campaign will be a success. Just remeber that doing SEO is like playing chess with Google. Make your move and then let google make theres, just see what happens. Build up some backlinks in a timeframe of a month, if your website is going up in the SERP’s then your winning the chess game. If your SERP’s rankings are going down, flucuating a lot, or not going anywhere, then Google is winning the chess game. And if your website gets banned or pentlized then its check mate for you… start a new chess game 
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not a bad post dude. It’s nice to be reminded not to build links fast, I’m always making those kind of mistakes.
Nice advice Jon, I definitely concur about building links too quickly, but remember, often when you build quickly you’ll drop down the SERPs and then rise again. Secondly, link building also depends heavily on the crawl rates of the other websites. Each website will have a different frequency, so chances are that even if you build 1000s of links quickly, Google will only see them in spaced out periods..
Thata a nice article buddy. Btw buyblogcomments is your’s if am not wrong? Nice article and I for sure agree about the part to not build too much backlinks in the first months.
I never know what to think of the “building links too fast” rule. Some people say it’s a load of rubbish whereas other people say it has affected them.
I’m looking forward to your article explaining where to get links
Cheers,
Stan
As requested, nice post Jon!!
As we know link building is the most important part of SEO. So i read this post carefully & after carefully examine this post i find out three valuable tips for SEO list building. Thanks you very much for such nice post.
As we know link building is the most important part of SEO. So i read this post carefully & after carefully examine this post i find out three valuable tips for SEO list building. Thank you very much for such nice post.
When you make such a mass of links in 2 month with a new site in Germany you will end up in the sandbox. But this is not forever so who cares… Really good points and explanations by the way.
sandbox is not forever but it hurts , i start building links for my website after it become pr1 and have good traffic .
Nice post dear. I am SEO so i know about it and importance of link building. It is the most important part of SEO and i agree with you about to not build too much back links in the first months. Thank you very much for sharing this nice post.
I agree with CFD linkbuilding is a way of increasing volume of quality traffic with careful.
I am fresher as a (IME)internet marketing executive. So i think this post helpful and informative for me. Thanks so much for sharing useful and interesting article.
I am coming first time on this blog but it really help me. So i love this blog and i will visit this site again and again because very good quality of this site.
I carefully read all 3 points on which you focus here. But i like your 3 rule the most for planning SEO link building. Building too much link is also not good.
you should look at the content because link building without good content is nothing even you get a visitors they will not back again .
Thanks for the tips, my big mistake is that i do fast linking all the time.
Great post John I agree especially with #3.
nice informative post…
USEFUL INFO MATE.. GOOD JOB…
in my opinion is the content and content , if you have a good and unique content you will rank good in search engines , also your links should be larger , so exchange links maybe helps too .