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How Internet Marketing Is Like Brazilian Jujitsu
March 12th, 2008 by Jon Waraas


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I do Brazilian Jujitsu at least twice a week with a few buddies of mine. Its really really fun to use your head to submit someone gently. Incase you did know, Jujitsu means “gentle art” or “art of softness”. Its a pretty gentle martial art compared to all the other martial arts. Although I have been hurt and I haven’t gone one week without having some bruise of some kind. But how does Jujitsu (or any other martial art) have in common with internet marketing?

Well, every time I go to practice we learn something new, and then train and try and master the move. When you train and practice the move, your grappling partner doesn’t resist too much, he will resist some, but not too much. So it seems easy and it seems the next time your grapple you will be tapping or passing out your partner. Well, at the end of class we have about an hour or grappling with all the other students in the class. Most of the time you try and implement what you learned in class and the classes before to try and tap your partner out…

… Once you get grappling you realize that what you just learn isn’t as easy to implement on your partner as your though it was when you where practicing. You soon realize that it will take a lot of time to set up the move and test out what your partner does in what situation. The key with jutisu is that you will never get something on someone your first try (unless your partner is really really new). It usually takes a few different moves to tap someone out. An example is if your in closed guard, you might want to try a triangle on your partner, he will probably get out of that, but then you have an armbar you can do, if he gets out of the armbar you can go to an kimura you can try, if that wont work you can try taking the back and trying a rear naked choke. Sooner or later you will tap him out. But a lot of times you WILL fail.

So what makes a good Jujitsu person? The ability to know more moves than your partner (there is more than that but you get the idea). And let me ask you this, how do you the best Jujitsu become the best? They have failed (tapped out/choked out) A LOT!

Do you get where I’m getting at? To be a successful internet marketer, you will be tapping out A LOT. You might have to test out 20 different niches before you even find one that makes like 40% ROI with affiliate marketing. Or you might have to make 10 different content websites to find one that makes like $30 a day. I know that it takes me about 10 different niches to test out before I even find one that breaks even with abritrage. So in theory, I have failed 10 times to get success once… just like Jujitsu!

The sad thing is that a lot of people add like 25 blogs to there RSS reader and go and read all the shitty forums in hopes to find out what the top internet marketers are doing to make their money. Its called mind masturbation. What you need to be doing is testing testing and testing, until you get lucky or successful. Slowly you will get the hang out it and be able to only work like 30 hours a week and make 10k plus a month like all of us. But you will be failing a lot to get there, trust me I have failed A LOT, but that is how I got here. Same with my Jujitsu, I have tapped out a lot and probably have only tapped a few people out in 6 months. But slowly I will be more and more successful at it.

In both Jujitsu and internet marketing I have seen so many people come and go, and only a fraction of those people become successful. Most of them can’t stand to be failures and quit internet marketing because they just cant stand working there ass off and failing so many times. Those are the real losers/failures.

The sad thing is that the school systems (college included) teaches us that failing is bad, if you get a F than you are a stupid retard that will never amount to anything. Yet, in internet marketing, and F means that didn’t work so you have to try something new. And a F isn’t looked upon as being a bad thing, all that an F means is that whatever you tried failed so you have to try something new. The real stupid retards are the ones that quit because they couldn’t stand getting so many F’s lol.

But anyways, the whole point of this blog post is to motivate you guys. Stop reading forums, delete all those “internet entrepreneur” blogs that only talk about random ass shit, and start working your ass off on failing. You will become successful or lucky one of these days. It might not be your first project, or your firth project, or might not even be your twentieth project, but you will someday be making good money, as long as you learn to fail.

If you want to read another motivating blog post than check out my mans Wes blog post. I read it like 3 times and loved it. Wes is the man, he works like 60 hours a week. I bet in less than a year I will be going down to san fran, chilling at his mansion, taking his Malibu wakebording board out, and then partying at his own night club with him. He will be a success because he knows how to fail. Ask him, he has failed a few times :)

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7 Comments

Comment by Dan
2008-03-12 06:27:45

gen·i·tal (adj.) - of or pertaining to the sexual organs.

gen·tle (adj.) - not harsh or severe; mild and soft.

You may want to get that fixed. :P

 
Comment by Jon Waraas
2008-03-12 06:33:15

Haha, thanks, I fixed it. Thats pretty funny..

 
2008-03-12 10:37:35

Jon, great post.

One thing I have observed in the internet marketing field over the last 7 years is three very distinct groups of people. Each group has a different “pay off” level.

Group one is “buyers”: The payoff for them is when they buy the product. They don’t need to read it, they don’t need to implement it, they get excited just by buying it.

Group two is the “readers”: The payoff for them is reading the product. They never implement what they read.

Group three is “implementors”: These folks read and put to work what they read. The payoff for them is when they actually make money.

Only the third group ever makes any money.

 
2008-03-12 14:50:37

Definitely true. I have about 10 sites right now. Only one makes any real money. Its also the one i put the most time into though.

One of the best things ive started doing lately is adding link building to my daily routine. i spend an hour a day just doing that and its paid off a ton.

Good post.

 
Comment by Lord
2008-03-19 15:29:14

Speaking of BJJ: Are you going to the Pan-American in LA at the end of the month? BTW, just discovered your site. Great Content!!

 
Comment by Jon Waraas
2008-03-19 15:34:41

Lord - I wish, but im not. I will be going to phoniex next week and going to eddie bravos dojo, im stocked about that. Eddie barvo wont be there though :(

 
Comment by Maria Ozawa
2008-03-21 01:00:10

I am not done reading this article, in any case I like it’s title very well, real catchy. I’ll read more.

 

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