Hello Kids,
Today we will be going over How to sell private advertising on your website or network of websites. The same exact way that I use that will bring me in about $1,500-2,000 worth of revenue (after I set everything up). The best part is you don’t have to rely on flaky Adsense or YPN.
It took me about a month to set up everything, but it shouldn’t take you more than a day. I had to redesigned my main website and I had to have a special plugin made for me, which you can download for free. But now that everything is set up, all I have to do is make some sales, which is actually pretty easy, Ill be going over later on how to find private advertisers. But for now we will get your private ad network set up, so lets get started shall we.
What you need
I searched around for about a week or so looking for the perfect advertising platform for my websites. I tried them all, every last one of them it seemed like, and they all seemed to have some random php errors come up, or didn’t work right, or didn’t have the right features that I wanted. All junk. For my ad platform I wanted people to sign up with their advertisement, pay with paypal, and then be able to edit there ads and check there stats at any time, all on my main website which is Developer Hut.
Oiopublisher is the best one that I found, I have been using it on this blog for about 3 months now and I LOVE it. It makes it so easy to sell private advertisement. I love waking up in the morning and getting an email saying I sold a banner or something, and then all I have to do is approve the ad. I used to have to pull out notepad and ftp and have to edit the html and all that fun stuff to add advertisement to my websites, now all I have to do is push “accept”.
Oiopublisher also has great support if you need it. I had a few questions about the php code and the creator Simon answered my forum post ussally within about 6 hours. It also has an affiliate program within it, so if you want you can have people affiliate your private ad space so they can earn money while you make easy sales. Its pretty cool, you should check out the demo. I can’t remeber how much it is, I think its about $39.99, but its well worth it.
Anyways, Oiopublisher is what I use. You don’t have to purchase it but I suggest you do if you want to make it easy to sell private advertisement on your website or websites.
You will also need a wordpress blog installed. I use wordpress on all my content sites now, its a great CMS. I also used it for the Developer Hut backend, making it easy to sell the advertising. However, about 3/4 of my network isn’t using wordpress, so in order to add the Oiopublisher plugin php code to the non-wordpress sites I had have a special plugin made to take the plugin’s code and output it to a page where I can iframe onto my non-wordpress sites. That probably doesn’t make to much sense, so here it is simplified.
The code to show the ads on a wordpress site looks like this:
<?php
if(function_exists(’oiopub_banner_output’)) {
oiopub_banner_output(”, ”);
}
?>
There is no way I can make that show up on a non-wordpress site. So thanks to Leon, he made a plugin that will output the code onto a html page. You can see an example here.
I simply include that with a iframe on all my non-wordpress sites. You can see that example here. They look a lot like the Google Adsense ads, without the “Google Ads” right above thee ads. I also didn’t include the websites url like google ads do because that makes the ads look to much like ads, I want my users to think its apart of my website so they will click on them, giving a bigger return for my advertisers.
To get the custom wordpress plugin that outputs your wordpress code to a html page you can get it here. You can get more information here. Thanks Leon for the plugin 
Its all about your clients/advertisers
You want the best return possible for your advertisers so they will come back and spread the word about your product, plus its just common business sense. For my advertisers I will be making sure that they will be getting the highest quality traffic I can send, which all my traffic is pretty much since its 90% SEO traffic. I will also be trying to send each advertiser about 100 uniques a day from my network. So for $79 a month they will be getting 6,000 high quality visitors a month. That way I should be able to find return advertisers easily. The whole reason I set this private advertising network up is because I wanted to make some extra cash from my network without spending a lot of time on it so I can focus on my other projects. Giving my advertisers the best return on there buck will do just that 
Conclusion
I still have to make a few small edits, and I also have to add in somemore advertising slots such as banners and text links. In total I should make about $1,500 to $2,000 from this. That is less than what I would make with Google Adsense or YPN, but I also don’t have to stress out about actually getting paid every month.
I will be posting another article on how to actually find the advertisers… which is actually the easy part.
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Thanks, so much I’m thinking of doing the same thing!
Jon, thanks for the link. Actually, since making the plugin it’s come in useful for other things too. You can also use it to mask affiliate URLs (http://aciddrop.com/2008/02/19/nice-looking-affiliate-urls-directly-from-your-blog/), and to cross promote your blog (http://aciddrop.com/2008/02/18/instantly-boost-your-blogs-visibility-with-cross-promotion/).
Looking forward to your post on how to find the advertisers!
Are you worried about WhoisSeo.com now that Aaron Wall regrouped his site and is promoting it really strong?
I’ll have to take a look at Leon’s plugin, as it seems like it would offer some useful extra functionality for users.
I did come up with a javascript alternative for non-WP pages recently, but only for displaying banner ads, so this solution looks like it would be more universal.
PS. glad you like OIOpublisher too.
I might have to try this out