Ok you all, since last month was my best month in the last year I feel like sharing a great marketing tip that I currently use and it converts like a mofo. Its not really a secret either, but a lot of people either dont know about it or are to lazy to do it, so here we go.
Now when I say “review site”, I mean a website that is set up to review certain products, companys, or services within a particular niche. Review sites convert like mofo’s because people assume that the review sites are unbiased… haha. The trick with the review website is to make it look as unbiased as you can.
What I usually do is have my writer make up 7-10x 500 word articles about the particular product I am promoting. Lets say “directory submissions” to make things easier. If I wanted to promote my directory submissions then I would buy a domain like directorysubsreviews.com or something similar. I would then throw on a free wordpress site using a premade wordpress template… keep things simple.
On your wordpress review website you will want to focus your attention 150% on grabbing peoples email address. You heard me right… you need to focus on that email address, that is what makes the sales. I usually have 2 lead generation forms above the fold of the website, usually one within the content and another on the sidebar.
You do not want to add your affiliate/store links on the website just yet. You need to get your website ranked before you start promoting your shit, do not be greedy, remeber we need to make the site look as unbiased as we can. You can make a site look unbiased with a bunch of affiliate links.
So after you get done building your website and adding your quality content you will need to build the backlinks for the website to rank it for the SEO terms you are shooting for. With the example I have, I would take the directory submission review website and rank it for all the terms that would be searched for by someone looking to buy directory submissions. The review website would be full of reviews of other directory submission companys, or articles about different ways to do directory submissions, or anything else that would be relevant content, you get the idea.
What you are trying to do is grab peoples email addresses, and then set up a system to market niche related products to them. With the lead generation form you will want to offer people something in return for there email address (just asking people for there email address is so 1998 and does not work these days). You can offer people information such as ebooks or video tutorials (or something similar), or offer some sort of tool (like developerhut.com free seo tool), or use your creativeness. Remember asking people for there email address will not work, you need to offer them something such as information or free shit, that is what will get you the most email addresses.
Ok now you have a simple wordpress site with 10 quality review articles, you are also grabbing prospects email addresses, now focus your attention in ranking the website for the SEO terms that would convert for you. You may also use adwords to pay to be ranked for the same terms (I do). I actually use adwords before I start my SEO link building campaigns, with adwords I can track which keywords are converting the best, and then I can focus my attention on ranking for the best converting terms. With adwords your website will be promoted instantly, with SEO it will take time, so that is the benefit for using adwords first, just make sure that you research your keywords before you start spending money.
After you have your websites marketing down, such as the seo link campaign, adwords marketing, forum marketing, etc you will want to start converting those emails. The best way to do this is to use aweber and set up a email marketing campaign that will email each customer a particular offer after a number of predetermined days.
I have my own custom made email backend, as soon as someone ads there email they will be sent a auto reply email with niche related products. Then after about 7 days another email will be sent out, and then after another 7 days another email will be sent out, this will happen until they either make a purchase or unsubscribe from the list. Just make it so that your email marketing campaign does not annoy the prospect, you must walk a thin line with that.
Ok so you now have a wordpress site set up grabbing email address for prospects interested in your niche. You must use SEO, adwords, forum marketing, or any other marketing method to gain as many email address as you can. Then you market to the email addresses rather then marketing directly on the website, this makes the website look unbiased, thus gaining you targeted email prospects. It usually takes me 3 months to build a website, have the content produced, and then rank it for the SEO terms I am after. I am producing a few of these types of sites for all the niches I am in, and they are converting like mofos I tell you what. So go out and try this yourself, and if you come up with any new ideas then you must contact me and tell me some of your secrets for telling you this one 
Follow me on my journey of success and failures, it should be a fun ride.... Again, here is the link for the RSS feed.
Comments are Dofollow! My thanks to you for contributing to the discussion
14 Comments
Sorry, the comment form is closed at this time.
I’ve always thought these were great ways to market products. Any ideas on how to apply this to a local business or service industry?
With local marketing I would create a wordpress blog like above and target the content towards the location. So say if I owned a “painting business” I would have my content writer make reviews of local painting business, and on the actual review site I would truly be unbiased (of course I would place my business on the top of the list on the review site), but as soon as I grab an the prospects email I would start marketing my business to them. And I can repeatedly market to them to.
I would definably do this if I were to create a marketing plan for a local business that could benefit even a little from it, because it does not take much time to set up, just outsource the content.
perfect tips for me . i am about focus on getting email address to make my affiliate marketing program more powerful . i have a few tips about this but only a simple basic tips… thanks for sharing yours
Isn’t this what your doing
?
Just one thing isn’t totally clear for me: what is your approach (in the copy) to get an email from the review site?
I’m getting my optins offering discount codes, and I can do that because I resell the products…
Thanks for your answer
PS: You should install the plugin to get emails alerts when someone respond a comment
Well actualy in the actual content of the website I never ask people to enter there email addresses. Instead I have the 2 lead forms above the folder that state something like “Enter your email to be emailed info we cant post publicly” or say if you have a painting business… “Enter your email to be sent a list of painters in your area that have ripped other people off.”… you need something that makes the person curious and want to enter there email.
Discount codes is a great idea, thanks for bringing that up
Hehe, I just signed up to the one you set up for a niche we share to have a read of your emails.
Might do something similar myself. Good going.
Great tip indeed. Although i am not big fan of email lists, after reading how much value are you pointing on them, i will surely think about it, and will try to implement the idea on some of mine sites. Thanks for the tip
From my long past of doing internet marketing it has always seem to be the email lists and the return customers that will make you the most money. I focus my marketing to gain the emails, then once I gain the emails I focus marketing my products to them.
Say I have an adwords campaign, and I am paying $1.00 per click, if someone buys a $5 product and I make -$1.50 on the transaction I will still be happy because I will have a great targeted return buyer to market to. If the same person just enters there email address I will be very happy to, even though it cost me $1 (per click) to gain that email, because I have a targeted person to market to.
The system works great for me at least, I just wish I did it this whole time :-s
Jon,
You are a great marketer, Thanks for your wonderful tips, I would like to make this practical for my online business, do you have any “review site” like this for Developerhut? can u quote URL of any of them to make this Idea clear for me?
Who do you recommend for content writing?
Only problem I have doing this locally is the “regular Joe” hardly ever understands the double opt-in. I fixed this by providing a screenshot on what to click in the e-mail on the thankyou page.
I have looked at many sites and not come a cross such a site as yours that tells you what you really need to know about affiliate marketing.
I’ve added your feed to my reader, are there any other good blogs you’d suggest I read on the subject?
Thanks for the great article. You always have some good stuff for me to read