My rates haven’t moved for a while now. My 125 banner ads have been at $25 for at least 6 months, and my in-content banner was at $50 a month. Which was pretty cheap for the amount of readers I had. Now since I have a decent amount of readers I have to raise the rates. My 125 banners now sells for $39 a month, and the in-content is now $75 a month, but the nofollow text links will stay the same price of $15 a month.
When I get done editing this design 100% I will be adding another row the the 125 banners. But besides that I want to keep the advertising as slim as possible. I don’t want to turn my blog into a huge advertisement for everyone. Anyways, you probably dont care about this, so I will make it interested. Lets see what other bloggers are charging for ad space per RSS reader…
To calculate the CPR (cost per reader 
) I simply divided the dollar amount by the readers. Here are my results going from most expensive to least expensive.
NateWhitehill.com
Readers = 1144 readers
125 banner = $150 mo.
Cost Per Reader = $0.13
ZacJohnson.com
Readers = 3919 readers
125 banner = $250 mo.
Cost Per Reader = $0.06
IanFernando.com
Readers = 659 readers
125 banner = $32.20 mo.
Cost Per Reader = $0.05
JonWaraas.com
Readers = 858 readers
125 banner = $39 mo.
Cost Per Reader = $0.05
NickyCakes.com
Readers = 1340 readers
125 banner = $50 mo.
Cost Per Reader = $0.04
TylerCruz.com
Readers = 1709 readers
125 banner = $40 mo.
Cost Per Reader = $0.02
UberAffiliate.com
Readers = 4494 readers
125 banner = $100 mo.
Cost Per Reader = $0.02
JohnChow.com
Readers = 33385 readers
125 banner = $500 mo.
Cost Per Reader = $0.01
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Not sure if readers are really relevant to out-of-content advertising but it still may give you an idea to what kind of exposure you would be getting I guess.
Hmmm…when you break everything down, it doesn’t seem half bad for an ad on John Chow
-Mike