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When it comes down to ways to make money or to get traffic to your site, one of the biggest growing markets is the Pay Per Click (PPC) market. Started back in 1998 by a company called GoTo.com (which became Overture), this type of advertising exploded when Google created their sister programs, Adsense and Adwords. With this came the possibility to make a considerable amount of money and a considerably amount of traffic to your site.

The way PPC works is relatively simple. An advertiser will set up an account and put money into their account. They will determine what kind of ad they want and determine how much they are going to spend per click. That is the key to this: they get charged every time their ad is clicked. The ads appear on search engine results and on people’s individual sites (Google’s Adsense, MSN Adcenter, YPN). The advertiser gets a visitor, gets charged what they want to pay per click, and the publisher gets a percentage of each of those clicks.

The PPC market has been growing bigger and bigger each year and new companies have been sprouting up quickly. The top three, though, are Google Adsense/Adwords, Yahoo! Search Marketing/YPN, and MSN Adcenter. Although there are other companies out there that provide it such as Kanoodle and ASK, those three big Search Engines provide the best service so far. But, the war does go on to determine which is the best PPC company.

Bio: Jacob Cohen-Donnelly is a student currently studying biology with a concentration in Pre-Med. He runs his personal blog, his blog about his journey to pay for medical school with his earnings online. On top of that, he runs a blog all about making money online.