<< Back to the SEO dictionary

A rollover sitemap (or rollover site) is sitemap that is always changing so they spiders will deep index your website pages. There are many forms of rollover sitemaps, but the most popular is automating a wordpress blog to pull deep links from your other websites and displaying dozens of links a day, and then sending spider traffic to your rollover sitemap. Another way is using a xml feed to display the deep links.

If you want to get technical, you can limit the number of links displayed on the sitemap and then having a script make sure your sites pages is indexed in the SERP’s before adding more links to your rollover sitemap.

Rollover sitemaps are very blackhat. Usually the sitemap doesn’t get any user traffic, the only traffic the sitemaps would get is from pings and spamming methods. Eli has a good article on rollover sitemaps, you can read more here.