Optimizing a website so it’s found in the search engines is a challenging task. For most website owners, it’s useful to look into hiring SEO specialists to help your site get indexed quickly. Provided your site converts into sales or advertising revenues, the cost of an SEO company will pay for itself when your site starts receiving some traffic. If you’re more of the do-it-yourself type, however, there are a number of ways to use online content to improve your site’s positioning in the search engines.
The key to using content for search engine optimization is to use the strategies consistently. They simply will not be effectively if you try them once or twice and then sit back and wait for traffic to come to your site (you’ll be waiting a really long time!) Instead, make it a point to incorporate these strategies into your routine in order to receive good results.
Let Other People Reprint Articles You Write
Have you heard of article directories? These are websites that allow people to submit their articles to be published on their “directory”; and that allow other website owners and newsletter publishers to browse the submitted articles for content they would like to reprint. If you run a website about starting a small business, you might write articles having to do with starting a business or business organization. People who browse the article directories where you submit the articles who also run websites on business topics may decide you wrote a great article and they may want to reprint it. When other websites reprint your articles, they are required to include your author byline – which you would create when you submit your articles to the directories, and include a link or two to your website.
Having a link on these articles that point to your main website offers a number of SEO advantages. First of all, most search engines consider the number of incoming links a website has in their formula for positioning sites in the search results. When you publish an article to an article directory – you receive your first incoming link for that article. Each time another website reprints the article online, you receive another incoming links.
The other benefit of incoming links from article directories and websites that reprint your content is that they are coming from websites that are catering to the same target market that you are. Only websites that are in the same industry would want to reprint your articles, and therefore you have an increased potential of readers clicking your link to visit your site and learn more about the topic.
Provide Content for Other Websites, Blogs, and Newsletters
Another method of getting your website link in front of the people most likely to click it and be interested in what you have to offer is to write articles for websites, blogs and newsletters that have readers in the same target market. Contact a few sites in your industry and offer to write an article on a topic you know their readers would be interested in, in exchange for a link back to your site in the author byline. You might be surprised how many people will jump at the chance for free, quality content and won’t mind giving you a link back.
Both of these strategies involve making use of online content to improve your search engine optimization. It won’t cost you anything other than your time (unless you outsource the writing to a freelance writer), but with consistent effort – the results are more than worth it!
Debbie Dragon is a freelance writer providing articles for Trace Media – an SEO New York company specializing in getting websites up, and making sure they perform to their full potential through the use of .
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but jon , are you sure that this is the best way to have better seo
No it’s not. I don’t think Jon wrote this article or the last one. They look like article directory submissions. It’s not written in his voice and doesn’t have frequent spelling or grammar mistakes either. I’m sure he must be pretty broke by now.
broke by now? haha wtf
I have been very busy lately, this last week I have pulled 2 all nighters. I am not sure how having a guest article means I would be broke? haha
boring bullshit. I just deleted your rss feed out of my feed reader.
Personally, I didn’t think it was that bad. Only on the Internet, you’ll have people complain about free helpful information. The amount of great content you’ve shared through out the years will make me never stop reading your blog.
Hahahaha! You’re broke, Jon! You’re so broke!
What the…?
The way I see it, Jon’s doing what a lot of other bloggers do. They hire people to keep their blog going while they go on other journeys.
Yeah I didnt get that broke thing haha. I will be posting a blog post later though. Just got back from camping, so summer plus regular work equals very busy, and its hard to sit down for an hour plus writing… but anyways enough of me bitching I will get a post up soon.
I am planning to invest in further SEO efforts once the revenue justifies it but now I am only in need of the basic SEO.
I doing SEO for a large site (20+ pages). What are the best practices in regards to the sub-pages of the site? Should I put keywords for sub-pages, and if yes how similar can they be to my home page keywords?
Search Engine optimization is the most important part of website to prosper in online business. SEO is simply the use of search engines to generate traffic to a web site. It is the process one adopts for a web page to be indexed by search engines.
Well, this looks like a guest post, but it is not so bad as others say. Surely, article submission can help in seo link building efforts, but it also requires a lot of time if you are doing manual submission, and lot of money if your hiring someone to rewrite articles. In my case i would rather go with article creation for own site, and eventual press releases. Cheers.
Yes you are absolutely correct in this sense that free article directories are the best source to collect contents for a website. It saves a lot of your time and work.
Hmmm….So dry I had to make myself a cup of tea. Sorry but I read the Waraaaaaas because he is interesting reading.
Your just lucky I was bored into a coma before I managed to hit the unsubscribe button:)
I used to use private label content to fill my blog post.
david
Yawn – no more boring guest posts please Jon!