YPN is the biggest thing now with publisher/advertisers, just like Jordan Airwalks where back in the day. Anyways, YPN is a affiliate where publishers put advertisers ads on there websites. They are those little text ads you see everywhere. The publishers get paid by people clicking advertisers ads on the publishers website. They calculate the way you get paid by - how many clicks - what category the ads are in - CTR (click through rate)(has nothing to do with mormons) - CPM (Clicks per thousands). So basicly The more clicks the ads get the higher the revenue the publisher gets. However, one huge important factor is what category the ads are in. So credit card ads pay better than free music download ads.
YPN works even better for the advertisers. Its the easiest way to bring in targeted traffic. The advertisers can choose how much money to spend a day, what region to target, what category to target, and so on.
I bet you are wondering why this is such a big deal ehh? Well besides the fact that I live off the income produced by YPN, the main reason is because they are paying SO DAMN WELL! Yes, that is the only reason why everyone is in such a frenzy about YPN.
Ever good entrepreneur knows that nothing good lasts forever. Duh. But YPN has been going strong since I think last November (they are still in BETA). Since then they rates have been sky high. However, for the last couple of months the CPM has been going down a little. Not much but a little. I don’t know what to say for the future, but i think it will hold in there for the next few months.
Now with YPN in the game, Google’s Ad Publishing wont have a monopoly over us poor publishers. And even better news! MSN “might” be coming out with a very competitive publisher network in a year or so. Which will be even better news for us entrepreneurs! Which means there isn’t a monopoly over us and the top publishers would be competing for US! That’s right, they actually would be competing for us! Which means rates might go up higher and it would be a secure way for our income 
Hooray for Yahoo! (and maybe MSN) for taking a chance in the publisher’s world! I hope it will turn out great for them! Cas’ its turning out for us! haha
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